Alan Moore and Michael Kitces pledge 50-50 gender ratio at XYPN then digitally fill two crucial roles with women -- one hire using Indeed and the other by Twitter

The XYPN co-founders expect Kasia Kulbacka to manage staff increase to 250 from 50 as COO and for Lisa Asher to evolve the in-house TAMP so that it's maximally financial planning-infused.